{"product_id":"american-crew-boost-pre-styling-cleanser-250ml","title":"American Crew Boost Pre-Styling Cleanser 250ml","description":"\u003ch1\u003e\u003cspan\u003eAmerican Crew Boost Pre-Styling Cleanser 250ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eA Lightweight Pre-Styling Cleanser That Refreshes Hair, Adds Volume, and Prepares for Effortless Styling\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAmerican Crew Boost Pre-Styling Cleanser is a refreshing pre-styling treatment designed to cleanse away excess oil, product build-up, and impurities while creating the ideal foundation for fuller, more voluminous hairstyles. Its lightweight formula helps lift the hair at the roots, improve manageability, and enhance the performance of your favourite styling products without leaving residue or weighing the hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with gentle cleansing agents and conditioning ingredients, this pre-styling cleanser refreshes both the hair and scalp while maintaining the hair's natural moisture balance. It leaves hair feeling clean, lightweight, and easier to style, making it an excellent first step for creating textured, voluminous, or structured looks with lasting hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eGently removes excess oil, dirt, and styling product build-up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates the perfect foundation for styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps add lift and volume from the roots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair feeling clean, refreshed, and lightweight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves manageability and styling performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains the hair's natural moisture balance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for daily use and all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle Cleansing Agents\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Effectively remove impurities without stripping the hair of essential moisture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eConditioning Ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Help soften and smooth the hair for improved manageability.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMoisturising Agents\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Support hydration while leaving hair feeling clean and refreshed.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLightweight Volumising Polymers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Help create body and lift for fuller-looking hairstyles.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAmerican Crew Boost Pre-Styling Cleanser prepares your hair for effortless styling by removing build-up and creating a clean, lightweight base. Whether you're aiming for textured volume, a polished finish, or all-day hold, this cleanser enhances the performance of styling products while leaving your hair feeling naturally soft, refreshed, and easy to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eAll hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine, medium, and thick hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair prone to oiliness or product build-up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEveryday grooming routines\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreating fuller, textured, or voluminous hairstyles\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to thoroughly wet hair and massage gently into the scalp and through the lengths until a light lather forms. Rinse thoroughly with warm water. Follow with your preferred American Crew styling product to achieve your desired look.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e American Crew\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pre-Styling Cleanser\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Boost Pre-Styling Cleanser\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 250ml\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for all hair types\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gentle Cleansing Agents, Conditioning Ingredients, Moisturising Agents, Lightweight Volumising Polymers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eIdeal For:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Removing build-up, refreshing the hair, adding volume, and preparing hair for styling\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57739665539403,"sku":null,"price":14.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_4cb78e81-0f60-449b-8d89-b771db615e9c.jpg?v=1782914185","url":"https:\/\/www.blnglobal.co.uk\/products\/american-crew-boost-pre-styling-cleanser-250ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}