{"product_id":"american-crew-forming-cream-50g","title":"American Crew Forming Cream 50g","description":"\u003ch2 data-path-to-node=\"1\"\u003eAmerican Crew Forming Cream 50g – Medium Hold with Medium Shine\u003c\/h2\u003e\n\u003cdiv class=\"attachment-container search-images\"\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003cdiv class=\"image-container spark-licensed-center hide-from-message-actions ng-star-inserted\" data-full-size-image-uri=\"https:\/\/www.hairmnl.com\/cdn\/shop\/products\/Product_-_Forming_Cream.jpg?v=1591516211\"\u003e\n\u003cdiv class=\"overlay-container hero-overlay-container ng-star-inserted\"\u003e\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e\n\u003cp data-path-to-node=\"2\"\u003eUnlock effortless, everyday styling with \u003cb data-path-to-node=\"2\" data-index-in-node=\"41\"\u003eAmerican Crew Forming Cream\u003c\/b\u003e, an incredibly versatile, easy-to-use hair cream designed for all hair types. This balanced styling cream provides an all-day medium hold paired with a natural, medium shine finish, making it the ultimate go-to product for beginners and grooming pros alike.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"4\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-path-to-node=\"5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb data-path-to-node=\"5,0,0\" data-index-in-node=\"0\"\u003ePliable, Medium Hold:\u003c\/b\u003e Keeps your hairstyle securely in place throughout the day while ensuring the hair stays soft, touchable, and completely reworkable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"0\"\u003eNatural, Medium Shine:\u003c\/b\u003e Adds a healthy, clean sheen to the hair without looking greasy or wet, striking the perfect middle ground between high-gloss pomades and flat mattes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cb data-path-to-node=\"5,2,0\" data-index-in-node=\"0\"\u003eExcellent for Beginners:\u003c\/b\u003e The smooth, water-based cream consistency distributes effortlessly through the hair without dragging or clumping, ensuring a hassle-free styling process.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cb data-path-to-node=\"5,3,0\" data-index-in-node=\"0\"\u003eThickens \u0026amp; Adds Fullness:\u003c\/b\u003e Formulated to help texturize and coat individual hair fibers, making it look visually thicker, fuller, and more voluminous.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,4,0\"\u003e\u003cb data-path-to-node=\"5,4,0\" data-index-in-node=\"0\"\u003eEasy Water Rinse:\u003c\/b\u003e Because it is entirely water-soluble, this styling cream washes completely out of your hair in the shower with water alone, leaving behind zero sticky buildup or residue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,5,0\"\u003e\u003cb data-path-to-node=\"5,5,0\" data-index-in-node=\"0\"\u003eMoisture-Rich Formula:\u003c\/b\u003e Enriched with \u003cb data-path-to-node=\"5,5,0\" data-index-in-node=\"37\"\u003eLanolin Wax\u003c\/b\u003e for superior pliable hold, \u003cb data-path-to-node=\"5,5,0\" data-index-in-node=\"76\"\u003eSucrose\u003c\/b\u003e to deeply hydrate and condition the hair shaft, and \u003cb data-path-to-node=\"5,5,0\" data-index-in-node=\"136\"\u003ePVP Copolymer\u003c\/b\u003e to provide long-lasting structural body.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eWhy You Should Buy This Product\u003c\/h3\u003e\n\u003cp data-path-to-node=\"8\"\u003eIf you are looking for a straightforward, foolproof styling product that just \u003ci data-path-to-node=\"8\" data-index-in-node=\"78\"\u003eworks\u003c\/i\u003e for almost any haircut, American Crew Forming Cream is the ideal choice. It eliminates the guesswork from your morning routine—it isn't too stiff, it isn't too shiny, and it works wonderfully on dry or damp hair alike.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003eThe compact 50g puck is highly concentrated, meaning a small, dime-sized amount emulsified in your palms is all you need to tame frizz, add body, and sculpt a polished look. It is an excellent travel-friendly option for the gym bag, office drawer, or carry-on, giving you the freedom to create natural-looking, touchably soft hairstyles that stay sharp all day long.\u003c\/p\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57526105604427,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_6077aa15-df4a-4a2a-ad15-95629669705c.jpg?v=1780824256","url":"https:\/\/www.blnglobal.co.uk\/products\/american-crew-forming-cream-50g","provider":"BLN GLOBAL","version":"1.0","type":"link"}