{"product_id":"joico-defy-damage-protective-shampoo-1000ml","title":"Joico Defy Damage Protective Shampoo 1000ml","description":"\u003ch2 data-section-id=\"tre0g6\" data-start=\"11\" data-end=\"57\" class=\"PDq2pG_selectionAnchorContainer\"\u003eJoico Defy Damage Protective Shampoo 1000ml\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"59\" data-end=\"585\"\u003eProtect your hair from everyday damage while maintaining strength, softness, and shine with Joico Defy Damage Protective Shampoo 1000ml. Specially formulated for all hair types, including colour-treated hair, this professional shampoo gently cleanses while helping to strengthen hair bonds and defend against heat styling, UV exposure, pollution, and daily wear. Its sulphate-free formula leaves hair feeling clean, healthy, and beautifully nourished without compromising colour vibrancy. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"bfe9be\" data-start=\"587\" data-end=\"607\"\u003eProduct Features\u003c\/h3\u003e\n\u003cp data-start=\"609\" data-end=\"1301\"\u003eJoico Defy Damage Protective Shampoo creates a rich, luxurious lather that effectively removes dirt, excess oil, and impurities while preserving the hair's natural moisture balance. Formulated with Protective Lipids, moringa seed oil, arginine, and Joico's exclusive SmartRelease™ Technology, it helps reinforce hair structure, reduce damage, and improve resilience. The lightweight cleansing formula smooths the hair cuticle, enhances softness and shine, and helps protect against thermal styling, environmental pollutants, and UV damage. Free from SLS\/SLES sulphates, it is gentle enough for regular use on colour-treated and chemically processed hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"ycgkk5\" data-start=\"1303\" data-end=\"1319\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1321\" data-end=\"2137\"\u003e\n\u003cli data-section-id=\"jdw6h4\" data-start=\"1321\" data-end=\"1403\"\u003e\n\u003cstrong data-start=\"1323\" data-end=\"1348\"\u003eGently cleanses hair:\u003c\/strong\u003e Removes impurities without stripping natural moisture.\u003c\/li\u003e\n\u003cli data-section-id=\"18nr31k\" data-start=\"1404\" data-end=\"1519\"\u003e\n\u003cstrong data-start=\"1406\" data-end=\"1445\"\u003eHelps protect against daily damage:\u003c\/strong\u003e Defends hair from heat styling, UV exposure, and environmental stressors.\u003c\/li\u003e\n\u003cli data-section-id=\"16i07wf\" data-start=\"1520\" data-end=\"1625\"\u003e\n\u003cstrong data-start=\"1522\" data-end=\"1543\"\u003eStrengthens hair:\u003c\/strong\u003e Arginine and Protective Lipids help reinforce hair structure and reduce breakage.\u003c\/li\u003e\n\u003cli data-section-id=\"bwache\" data-start=\"1626\" data-end=\"1731\"\u003e\n\u003cstrong data-start=\"1628\" data-end=\"1658\"\u003eMaintains colour vibrancy:\u003c\/strong\u003e Suitable for colour-treated hair and helps preserve long-lasting colour.\u003c\/li\u003e\n\u003cli data-section-id=\"4a3i91\" data-start=\"1732\" data-end=\"1819\"\u003e\n\u003cstrong data-start=\"1734\" data-end=\"1766\"\u003eEnhances softness and shine:\u003c\/strong\u003e Leaves hair smooth, healthy-looking, and manageable.\u003c\/li\u003e\n\u003cli data-section-id=\"y4v1ue\" data-start=\"1820\" data-end=\"1936\"\u003e\n\u003cstrong data-start=\"1822\" data-end=\"1851\"\u003eSmartRelease™ Technology:\u003c\/strong\u003e Continuously delivers keratin, arginine, and rosehip oil to repair and protect hair.\u003c\/li\u003e\n\u003cli data-section-id=\"17a4j10\" data-start=\"1937\" data-end=\"2015\"\u003e\n\u003cstrong data-start=\"1939\" data-end=\"1974\"\u003eSLS\/SLES sulphate-free formula:\u003c\/strong\u003e Gentle cleansing suitable for daily use.\u003c\/li\u003e\n\u003cli data-section-id=\"ks44w\" data-start=\"2016\" data-end=\"2137\"\u003e\n\u003cstrong data-start=\"2018\" data-end=\"2047\"\u003e1000ml professional size:\u003c\/strong\u003e Ideal for long-term home use or salon environments. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"11srg81\" data-start=\"2139\" data-end=\"2198\"\u003eWhy Choose Joico Defy Damage Protective Shampoo 1000ml?\u003c\/h3\u003e\n\u003cp data-start=\"2200\" data-end=\"2612\"\u003eJoico Defy Damage Protective Shampoo is an excellent choice for anyone looking to minimise everyday hair damage while maintaining healthy, vibrant hair. Its advanced protective formula gently cleanses, strengthens, and nourishes hair, helping to preserve softness, shine, and colour while defending against the cumulative effects of daily styling and environmental exposure.\u003c\/p\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57953433321803,"sku":null,"price":26.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_31194d6b-8a3e-403d-aff7-76949da196c0.png?v=1785160315","url":"https:\/\/www.blnglobal.co.uk\/products\/joico-defy-damage-protective-shampoo-1000ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}