{"product_id":"philip-kingsley-elasticizer-conditioning-treatment-500ml-1","title":"Philip Kingsley Elasticizer Conditioning Treatment 500ml","description":"\u003ch1\u003e\u003cspan\u003ePhilip Kingsley Elasticizer Conditioning Treatment 500ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAn Intensive Pre-Shampoo Conditioning Treatment That Restores Elasticity, Strength, and Lasting Hydration\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePhilip Kingsley Elasticizer Conditioning Treatment is an award-winning pre-shampoo intensive conditioning treatment formulated to deeply nourish, hydrate, and improve the elasticity of dry, damaged, and over-processed hair. Originally created for actress Audrey Hepburn, this iconic formula helps reduce breakage by enhancing the hair's ability to stretch and return to its natural shape, leaving it stronger, softer, and more resilient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with a blend of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehydrolysed elastin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecastor oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eolive oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eglycerin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the rich treatment penetrates deep into the hair fibre to replenish moisture, smooth the cuticle, and improve flexibility. Regular use helps restore shine, minimise frizz, and improve overall manageability without weighing the hair down, making it suitable for all hair types, including colour-treated and chemically processed hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe generous 500ml salon-size jar is ideal for regular treatments, delivering professional-quality care to maintain healthy-looking, resilient hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eIntensively hydrates and conditions dry, damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves hair elasticity to help reduce breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens hair while enhancing softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooths the hair cuticle for improved manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz and improve flexibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for colour-treated and chemically processed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilicone-free formula that won't weigh hair down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for weekly or intensive conditioning treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrolysed Elastin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Helps improve the hair's elasticity and resilience, reducing the risk of breakage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Nourishes and conditions the hair while enhancing softness and shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOlive Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Rich in antioxidants and essential fatty acids to moisturise and smooth the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – A humectant that attracts and retains moisture for long-lasting hydration.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePhilip Kingsley Elasticizer is a cult-favourite treatment trusted by hair professionals for its ability to transform dry, fragile hair into stronger, healthier-looking locks. Its unique pre-shampoo formula delivers intensive moisture where hair needs it most, improving elasticity, softness, and shine while helping protect against future damage. With regular use, hair feels more resilient, manageable, and visibly healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eAll hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry, damaged, brittle, or over-processed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour-treated and chemically treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair prone to breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeekly intensive conditioning treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBefore shampooing, thoroughly dampen the hair with water and apply Elasticizer generously to the mid-lengths and ends, working towards the roots if needed. Cover with a shower cap and leave on for 10–20 minutes, or longer for a more intensive treatment. Rinse thoroughly, then shampoo and condition as usual. Use once or twice weekly, or as often as required.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Philip Kingsley\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pre-Shampoo Conditioning Treatment\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Elasticizer Conditioning Treatment\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 500ml\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for all hair types, especially dry, damaged, and colour-treated hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hydrolysed Elastin, Castor Oil, Olive Oil, Glycerin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFree From:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Silicone\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eIdeal For:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Restoring elasticity, reducing breakage, deeply hydrating, strengthening, and improving hair manageability\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57748247871819,"sku":null,"price":60.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_572eba9d-453b-4bd5-8642-0c943a616cba.jpg?v=1782985824","url":"https:\/\/www.blnglobal.co.uk\/products\/philip-kingsley-elasticizer-conditioning-treatment-500ml-1","provider":"BLN GLOBAL","version":"1.0","type":"link"}