{"product_id":"philip-kingsley-elasticizer-conditioning-treatment-500ml","title":"Philip Kingsley Elasticizer Conditioning Treatment 500ml","description":"\u003cp data-path-to-node=\"0\"\u003eThe \u003cb data-index-in-node=\"4\" data-path-to-node=\"0\"\u003ePhilip Kingsley Elasticizer (500ml)\u003c\/b\u003e is a legendary pre-shampoo treatment that delivers a surge of moisture and elasticity to all hair types. Originally custom-made for Audrey Hepburn, this multi-award-winning formula is a staple for those looking to strengthen their hair, reduce breakage, and achieve a healthy, glossy shine.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"3\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"3\"\u003eKey Benefits \u0026amp; Ingredients\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"4\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,0,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4,0,0\"\u003ePre-Shampoo Intensive Treatment:\u003c\/b\u003e Unlike standard masks, this is applied to damp hair \u003ci data-index-in-node=\"85\" data-path-to-node=\"4,0,0\"\u003ebefore\u003c\/i\u003e washing. This allows the ingredients to penetrate the hair cuticle without being blocked by shampoo residues.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,1,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4,1,0\"\u003eHydrolyzed Elastin:\u003c\/b\u003e A key protein that significantly increases the hair's \u003cb data-index-in-node=\"74\" data-path-to-node=\"4,1,0\"\u003etensile strength and elasticity\u003c\/b\u003e, making it much more resilient to snapping and breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,2,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4,2,0\"\u003eCastor Oil \u0026amp; Olive Oil:\u003c\/b\u003e These nutrient-rich oils provide an intensive moisture boost, locking in hydration and leaving the hair looking incredibly shiny and healthy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,3,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4,3,0\"\u003eGlycerin:\u003c\/b\u003e Acts as a humectant to help the hair retain essential moisture, which is vital for maintaining a bouncy, \"movie-star\" finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"4,4,0\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"4,4,0\"\u003eSafe for All Hair:\u003c\/b\u003e It is suitable for fine, medium, and coarse hair, and is highly recommended for color-treated or heat-damaged hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"6\"\u003eWhy You Should Buy This Product\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"7\"\u003e1. Transformative Hair Quality\u003c\/b\u003e Elasticizer doesn't just provide a temporary surface fix; it works from within to improve the actual health and structure of your hair. You'll notice that your hair has more \"swing\" and feels noticeably stronger after just a few uses.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"8\"\u003e2. The Most Economical Size\u003c\/b\u003e The \u003cb data-index-in-node=\"32\" data-path-to-node=\"8\"\u003e500ml \"Back-Bar\" size\u003c\/b\u003e is designed for those who use the treatment regularly. It offers a much lower cost per millilitre than the smaller retail tubes, making it a smart long-term investment for your hair care routine.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"9\"\u003e3. Customizable Treatment Time\u003c\/b\u003e While the minimum recommended time is 20 minutes, you can tailor the treatment to your needs. For very dry or damaged hair, it can be left on for several hours or even \u003cb data-index-in-node=\"199\" data-path-to-node=\"9\"\u003eovernight\u003c\/b\u003e (wearing a shower cap) for maximum penetration.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"10\"\u003e4. Weightless Results\u003c\/b\u003e Because you shampoo and condition \u003ci data-index-in-node=\"56\" data-path-to-node=\"10\"\u003eafter\u003c\/i\u003e using the Elasticizer, you get all the benefits of an intensive oil treatment without any of the weight or greasiness. Your hair will be left clean, light, and full of volume.\u003c\/p\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57233215521099,"sku":null,"price":52.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_6ae1db6e-06ee-4ca6-8c2c-8be57c9c4037.png?v=1778085329","url":"https:\/\/www.blnglobal.co.uk\/products\/philip-kingsley-elasticizer-conditioning-treatment-500ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}