{"product_id":"philip-kingsley-elasticizer-extreme-rich-deep-conditioning-treatment-150ml","title":"Philip Kingsley Elasticizer Extreme Rich Deep-Conditioning Treatment","description":"\u003ch1\u003e\u003cspan\u003ePhilip Kingsley Elasticizer Extreme Rich Deep-Conditioning Treatment 150ml\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAn Ultra-Rich Pre-Shampoo Treatment That Intensely Nourishes, Strengthens, and Restores Very Dry, Damaged Hair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePhilip Kingsley Elasticizer Extreme Rich Deep-Conditioning Treatment is an intensive pre-shampoo treatment specially formulated to deliver deep, long-lasting hydration to very dry, coarse, curly, coily, or severely damaged hair. Building on the iconic Elasticizer formula, this richer version provides enhanced nourishment to improve elasticity, reduce breakage, and restore softness, shine, and manageability without weighing the hair down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with a luxurious blend of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHydrolysed Elastin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOlive Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShea Butter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the deeply conditioning formula penetrates the hair fibre to replenish lost moisture, smooth the cuticle, and strengthen strands from within. It helps improve flexibility and resilience, making hair less prone to snapping during brushing and styling while reducing frizz and enhancing natural shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe convenient 150ml size is perfect for regular at-home treatments, helping transform dry, over-processed hair into softer, healthier-looking locks with every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eIntensively hydrates very dry, coarse, and damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves hair elasticity to help reduce breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens and nourishes the hair fibre\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooths the cuticle to reduce frizz and improve shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRestores softness, flexibility, and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRich formula ideal for curly, coily, textured, and chemically treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps protect against future dryness and damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for regular deep-conditioning treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eKey Ingredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHydrolysed Elastin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Improves hair elasticity and resilience to help minimise breakage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eShea Butter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Provides intensive nourishment and helps lock in moisture for lasting softness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Deeply conditions and smooths the hair while enhancing shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOlive Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Rich in essential fatty acids and antioxidants to nourish and protect the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – A moisture-binding humectant that attracts and retains hydration within the hair fibre.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePhilip Kingsley Elasticizer Extreme Rich is the perfect solution for hair that needs an extra level of care. Its intensely nourishing formula delivers all the strengthening and elasticity-enhancing benefits of the original Elasticizer with richer conditioning for very dry or textured hair. The result is softer, smoother, stronger hair that feels deeply moisturised, looks healthier, and is easier to style.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eVery dry, coarse, and damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCurly, coily, and textured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColour-treated, chemically processed, or heat-damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair prone to breakage and excessive dryness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeekly or intensive deep-conditioning treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBefore shampooing, thoroughly dampen the hair with water. Apply generously to the mid-lengths and ends, working towards the roots if needed. Cover with a shower cap and leave on for 10–20 minutes, or longer for a more intensive treatment. Rinse thoroughly, then shampoo and condition as usual. Use once or twice weekly, or as often as required.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBrand:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Philip Kingsley\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduct Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pre-Shampoo Deep-Conditioning Treatment\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProduct Name:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Elasticizer Extreme Rich Deep-Conditioning Treatment\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 150ml\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Very dry, coarse, curly, coily, textured, damaged, and colour-treated hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Hydrolysed Elastin, Shea Butter, Castor Oil, Olive Oil, Glycerin\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFree From:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Silicone\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eIdeal For:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Deep hydration, restoring elasticity, reducing breakage, strengthening hair, and improving softness, shine, and manageability\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BLN GLOBAL","offers":[{"title":"150ml","offer_id":57748810236235,"sku":null,"price":26.16,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":57748810269003,"sku":null,"price":46.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_8fac31f5-bb7f-4fcc-aafa-6ebfbb37b6d2.jpg?v=1782991501","url":"https:\/\/www.blnglobal.co.uk\/products\/philip-kingsley-elasticizer-extreme-rich-deep-conditioning-treatment-150ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}