{"product_id":"wella-professionals-eimi-flowing-form-smoothing-balm-100ml","title":"Wella Professionals EIMI Flowing Form Smoothing Balm 100ml","description":"\u003ch1\u003eWella Professionals EIMI Flowing Form Smoothing Balm 100ml\u003c\/h1\u003e\n\u003cp\u003eAchieve smooth, sleek, and naturally flowing hairstyles with Wella Professionals EIMI Flowing Form Smoothing Balm 100ml. This professional smoothing balm provides \u003cstrong\u003eflexible hold (Hold Level 2)\u003c\/strong\u003e while helping to reduce frizz, control flyaways, and protect hair during heat styling. Its lightweight formula leaves hair feeling soft, silky, and beautifully smooth with natural movement.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Flowing Form Smoothing Balm is designed to smooth the hair fibre while providing flexible control and enhanced manageability. Applied to damp hair before blow-drying, it helps create sleek, polished styles with a soft, touchable finish.\u003c\/p\u003e\n\u003cp\u003eThe formula also offers heat protection against styling tools, helping reduce damage caused by high temperatures while maintaining the hair's moisture balance. Suitable for all hair types, it leaves hair looking healthy, shiny, and frizz-free without weighing it down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible Hold Level 2:\u003c\/strong\u003e Provides light control while maintaining natural movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSmooths and controls frizz:\u003c\/strong\u003e Helps tame flyaways for a sleek finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHeat protection:\u003c\/strong\u003e Helps protect hair from damage during blow-drying and heat styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight formula:\u003c\/strong\u003e Leaves hair soft without feeling heavy or sticky.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnhances shine:\u003c\/strong\u003e Promotes a silky, healthy-looking appearance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for all hair types:\u003c\/strong\u003e Ideal for creating smooth, polished hairstyles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100ml tube:\u003c\/strong\u003e Convenient size for everyday styling at home or in the salon.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose Wella Professionals EIMI Flowing Form Smoothing Balm 100ml?\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Flowing Form Smoothing Balm is the perfect styling product for achieving sleek, frizz-free hair with flexible movement. Its professional formula smooths, protects, and enhances shine while helping create beautifully polished styles that remain soft, manageable, and naturally flowing.\u003c\/p\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57920301990219,"sku":null,"price":7.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_e15f54ab-10c6-4095-8fa4-5270356b1225.png?v=1784727634","url":"https:\/\/www.blnglobal.co.uk\/products\/wella-professionals-eimi-flowing-form-smoothing-balm-100ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}