{"product_id":"wella-professionals-eimi-rugged-texture-matte-texturising-paste-150ml","title":"Wella Professionals EIMI Rugged Texture Matte Texturising Paste 150ml","description":"\u003ch1\u003eWella Professionals EIMI Rugged Texture Matte Texturising Paste 150ml\u003c\/h1\u003e\n\u003cp\u003eCreate bold, defined hairstyles with Wella Professionals EIMI Rugged Texture Matte Texturising Paste 150ml. This professional styling paste delivers \u003cstrong\u003estrong hold (Hold Level 3)\u003c\/strong\u003e with a matte finish, making it ideal for creating textured, tousled, or structured looks. Its flexible formula provides long-lasting control while allowing you to reshape your style throughout the day without leaving hair stiff or greasy.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Rugged Texture features a workable paste formula that adds texture, separation, and definition with a natural matte finish. It helps create strong, lasting styles while maintaining enough flexibility for easy restyling whenever needed.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types, especially short to medium-length hair, the paste provides excellent control for creating messy, spiked, or sculpted hairstyles. It washes out easily and leaves no sticky residue, making it perfect for everyday styling.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eStrong Hold Level 3:\u003c\/strong\u003e Delivers reliable control for long-lasting hairstyles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMatte finish:\u003c\/strong\u003e Creates a natural, non-shiny look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdds texture and definition:\u003c\/strong\u003e Enhances separation and shape for creative styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible formula:\u003c\/strong\u003e Allows hair to be reshaped throughout the day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNon-greasy feel:\u003c\/strong\u003e Leaves hair touchable without sticky residue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for all hair types:\u003c\/strong\u003e Ideal for short to medium-length hairstyles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e150ml pot:\u003c\/strong\u003e Professional-size styling paste for regular home or salon use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose Wella Professionals EIMI Rugged Texture Matte Texturising Paste 150ml?\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Rugged Texture Matte Texturising Paste is the perfect styling product for achieving strong, textured hairstyles with a modern matte finish. Its professional formula provides lasting hold, flexible definition, and effortless restyling, helping you create bold looks with a natural, touchable feel every day.\u003c\/p\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57920031195467,"sku":null,"price":14.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_abcb3618-74af-4b9e-a3f1-7ad23cec4bd1.png?v=1784726872","url":"https:\/\/www.blnglobal.co.uk\/products\/wella-professionals-eimi-rugged-texture-matte-texturising-paste-150ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}