{"product_id":"wella-professionals-eimi-shape-shift-molding-gum-150ml","title":"Wella Professionals EIMI Shape Shift Molding Gum 150ml","description":"\u003ch1\u003eWella Professionals EIMI Shape Shift Molding Gum 150ml\u003c\/h1\u003e\n\u003cp\u003eCreate flexible, textured hairstyles with Wella Professionals EIMI Shape Shift Molding Gum 150ml. This professional styling gum provides \u003cstrong\u003eflexible hold (Hold Level 2)\u003c\/strong\u003e, allowing you to shape, define, and restyle your hair throughout the day. Its elastic formula delivers natural texture, separation, and shine without leaving hair stiff or flaky, making it ideal for creating both polished and tousled looks.\u003c\/p\u003e\n\u003ch2\u003eProduct Features\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Shape Shift Molding Gum features a pliable gum-based formula that gives hair flexible control while maintaining natural movement. The lightweight texture allows you to sculpt and reshape your style whenever needed, making it perfect for short to medium-length hairstyles.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types, this styling gum enhances definition and adds subtle shine while helping to control frizz and flyaways. It leaves hair feeling soft and touchable with a professional finish that lasts throughout the day.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible Hold Level 2:\u003c\/strong\u003e Provides natural-looking control with restylable flexibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdds texture and definition:\u003c\/strong\u003e Creates separation and enhances hairstyle shape.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eElastic gum formula:\u003c\/strong\u003e Allows hair to be reshaped and restyled throughout the day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNatural shine finish:\u003c\/strong\u003e Leaves hair looking healthy without excessive gloss.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eControls frizz and flyaways:\u003c\/strong\u003e Promotes a smooth, polished appearance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for all hair types:\u003c\/strong\u003e Ideal for textured, defined, and creative hairstyles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e150ml pot:\u003c\/strong\u003e Professional-size styling product for everyday home or salon use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Choose Wella Professionals EIMI Shape Shift Molding Gum 150ml?\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Shape Shift Molding Gum is the ideal styling product for creating flexible, textured hairstyles with natural movement. Its professional elastic formula offers long-lasting definition, touchable hold, and easy restyling, leaving your hair perfectly shaped with a smooth, healthy-looking finish.\u003c\/p\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":57919994790219,"sku":null,"price":8.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_36a139dd-283c-478b-8022-8e11e2218e71.png?v=1784726639","url":"https:\/\/www.blnglobal.co.uk\/products\/wella-professionals-eimi-shape-shift-molding-gum-150ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}