{"product_id":"wella-professionals-koleston-perfect-me-12-11-special-intense-ash-blonde-60ml","title":"Wella Professionals Koleston Perfect Me 12\/11 Special Intense Ash Blonde 60ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWella Professionals Koleston Perfect Me 12\/11 Special Intense Ash Blonde 60ml\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella Professionals Koleston Perfect Me 12\/11 Special Intense Ash Blonde is a professional permanent hair colour cream from the Special Blonde range, created for achieving a very light blonde result with a pronounced cool ash character. The 12\/11 shade combines a special blonde base with intense ash reflects, making it an excellent choice for professional colour services where a cooler, refined blonde appearance is desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis shade is particularly suited to customised professional colour formulations where tonal direction and a sophisticated blonde finish are important. The intense ash character provides a distinctly cool-looking result that can complement blonde colour services designed to minimise the appearance of excessive warmth and create a more refined tonal effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith its professional formulation and convenient 60ml size, Koleston Perfect Me 12\/11 is suitable for salon colour work and can be incorporated into customised colouring techniques according to the desired result. For professional use, it should be prepared and applied following Wella Professionals’ technical instructions and the appropriate developer recommendations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eProfessional permanent hair colour cream\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e12\/11 Special Intense Ash Blonde shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePart of the Special Blonde range\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVery light blonde colour direction with an intense cool ash character\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates a refined and sophisticated blonde appearance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for professional blonde colour services\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for customised colour formulations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps create a distinctly cool-looking tonal result\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVersatile option for salon colouring techniques\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient 60ml tube\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eUse according to the official Wella Professionals technical instructions and recommended developer system. Prepare the colour as directed, apply evenly to the hair, and follow the recommended development time for the selected colouring service. Rinse thoroughly after development and follow with an appropriate colour-care routine. A strand test and allergy alert test should be carried out according to professional colour-service guidelines before use.\u003c\/span\u003e\u003c\/p\u003e","brand":"BLN GLOBAL","offers":[{"title":"Default Title","offer_id":58428265169227,"sku":null,"price":6.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/6794\/0171\/files\/1_ed927e45-6aac-415a-9583-ff4cf11baddf.png?v=1788959825","url":"https:\/\/www.blnglobal.co.uk\/products\/wella-professionals-koleston-perfect-me-12-11-special-intense-ash-blonde-60ml","provider":"BLN GLOBAL","version":"1.0","type":"link"}