The Philip Kingsley Elasticizer (500ml) is a legendary pre-shampoo treatment that delivers a surge of moisture and elasticity to all hair types. Originally custom-made for Audrey Hepburn, this multi-award-winning formula is a staple for those looking to strengthen their hair, reduce breakage, and achieve a healthy, glossy shine.
Key Benefits & Ingredients
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Pre-Shampoo Intensive Treatment: Unlike standard masks, this is applied to damp hair before washing. This allows the ingredients to penetrate the hair cuticle without being blocked by shampoo residues.
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Hydrolyzed Elastin: A key protein that significantly increases the hair's tensile strength and elasticity, making it much more resilient to snapping and breakage.
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Castor Oil & Olive Oil: These nutrient-rich oils provide an intensive moisture boost, locking in hydration and leaving the hair looking incredibly shiny and healthy.
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Glycerin: Acts as a humectant to help the hair retain essential moisture, which is vital for maintaining a bouncy, "movie-star" finish.
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Safe for All Hair: It is suitable for fine, medium, and coarse hair, and is highly recommended for color-treated or heat-damaged hair.
Why You Should Buy This Product
1. Transformative Hair Quality Elasticizer doesn't just provide a temporary surface fix; it works from within to improve the actual health and structure of your hair. You'll notice that your hair has more "swing" and feels noticeably stronger after just a few uses.
2. The Most Economical Size The 500ml "Back-Bar" size is designed for those who use the treatment regularly. It offers a much lower cost per millilitre than the smaller retail tubes, making it a smart long-term investment for your hair care routine.
3. Customizable Treatment Time While the minimum recommended time is 20 minutes, you can tailor the treatment to your needs. For very dry or damaged hair, it can be left on for several hours or even overnight (wearing a shower cap) for maximum penetration.
4. Weightless Results Because you shampoo and condition after using the Elasticizer, you get all the benefits of an intensive oil treatment without any of the weight or greasiness. Your hair will be left clean, light, and full of volume.
