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BLN GLOBAL
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An Intensive Pre-Shampoo Conditioning Treatment That Restores Elasticity, Strength, and Lasting Hydration
Philip Kingsley Elasticizer Conditioning Treatment is an award-winning pre-shampoo intensive conditioning treatment formulated to deeply nourish, hydrate, and improve the elasticity of dry, damaged, and over-processed hair. Originally created for actress Audrey Hepburn, this iconic formula helps reduce breakage by enhancing the hair's ability to stretch and return to its natural shape, leaving it stronger, softer, and more resilient.
Enriched with a blend of hydrolysed elastin, castor oil, olive oil, and glycerin, the rich treatment penetrates deep into the hair fibre to replenish moisture, smooth the cuticle, and improve flexibility. Regular use helps restore shine, minimise frizz, and improve overall manageability without weighing the hair down, making it suitable for all hair types, including colour-treated and chemically processed hair.
The generous 500ml salon-size jar is ideal for regular treatments, delivering professional-quality care to maintain healthy-looking, resilient hair.
Philip Kingsley Elasticizer is a cult-favourite treatment trusted by hair professionals for its ability to transform dry, fragile hair into stronger, healthier-looking locks. Its unique pre-shampoo formula delivers intensive moisture where hair needs it most, improving elasticity, softness, and shine while helping protect against future damage. With regular use, hair feels more resilient, manageable, and visibly healthier.
Before shampooing, thoroughly dampen the hair with water and apply Elasticizer generously to the mid-lengths and ends, working towards the roots if needed. Cover with a shower cap and leave on for 10–20 minutes, or longer for a more intensive treatment. Rinse thoroughly, then shampoo and condition as usual. Use once or twice weekly, or as often as required.