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BLN GLOBAL
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An Ultra-Rich Pre-Shampoo Treatment That Intensely Nourishes, Strengthens, and Restores Very Dry, Damaged Hair
Philip Kingsley Elasticizer Extreme Rich Deep-Conditioning Treatment is an intensive pre-shampoo treatment specially formulated to deliver deep, long-lasting hydration to very dry, coarse, curly, coily, or severely damaged hair. Building on the iconic Elasticizer formula, this richer version provides enhanced nourishment to improve elasticity, reduce breakage, and restore softness, shine, and manageability without weighing the hair down.
Enriched with a luxurious blend of Hydrolysed Elastin, Castor Oil, Olive Oil, Shea Butter, and Glycerin, the deeply conditioning formula penetrates the hair fibre to replenish lost moisture, smooth the cuticle, and strengthen strands from within. It helps improve flexibility and resilience, making hair less prone to snapping during brushing and styling while reducing frizz and enhancing natural shine.
The convenient 150ml size is perfect for regular at-home treatments, helping transform dry, over-processed hair into softer, healthier-looking locks with every use.
Philip Kingsley Elasticizer Extreme Rich is the perfect solution for hair that needs an extra level of care. Its intensely nourishing formula delivers all the strengthening and elasticity-enhancing benefits of the original Elasticizer with richer conditioning for very dry or textured hair. The result is softer, smoother, stronger hair that feels deeply moisturised, looks healthier, and is easier to style.
Before shampooing, thoroughly dampen the hair with water. Apply generously to the mid-lengths and ends, working towards the roots if needed. Cover with a shower cap and leave on for 10–20 minutes, or longer for a more intensive treatment. Rinse thoroughly, then shampoo and condition as usual. Use once or twice weekly, or as often as required.